The Design of Effective Digital Marketing

Senior Project Publication

The Design of Effective Digital Marketing was a senior project study created over a six month period. It combined in-depth research of trends in digital marketing and online advertising, creation of a survey on user's perceptions of these trends, and a focus group to further examine how Millennials interact with various forms of advertising. The final product was a 36-page printed booklet describing the process and showcasing the results of the study.

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