Modern Fertility: Refuse the Mystery

BRAND CAMPAIGN

For Modern Fertility’s most high-profile brand campaign to date, the team spoke with four top professional female athletes to understand how they refuse to let information about their fertility be a mystery. I translated each athlete’s testimony into a 360-degree campaign across Modern Fertility’s brand touchpoints.

OVERVIEW

Female athletes know everything there is to know about their bodies–except their fertility.

Even with plenty of access to health data in order to train and compete, female athletes are often told to wait to have children until their career is over without access to information about their fertility health. Modern Fertility partnered with four professional female athletes to highlight how everyone, athlete or not, can refuse to let their fertility be a mystery.

To highlight each athlete’s story, I created a landing page and suite of content featuring their testimonial videos alongside glimpses of their lives behind the scenes. Deliverables included organic and paid social assets, email sends, community posts, and video cut downs. Leveraging self-captured video, the campaign is meant to feel raw, intimate and empowering.

PRESS

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