Modern Fertility Birth Control

new product launch

Introducing birth control – the modern way. I developed Modern Fertility’s launch campaign for their birth control pill offering and birth control Method Matcher.

overview

The average person with ovaries switches birth control methods over three times in their life.

Unwanted side effects. Frustrating doctor visits. Evolving reproductive goals. Most people with ovaries aren’t given enough information to determine the right form of birth control for their needs, leading to a frustrating process of trial and error. To speak to this audience, Modern Fertility created the birth control Method Matcher: an algorithm that analyzes over 40+ factors to determine which method of birth control is right for you. If you’re matched with the pill, Modern Fertility sends it to your door each month, no prescription needed.

My role was to bring this offering to life by partnering with cross-functional teammates across design, development and product marketing to launch the Method Matcher landing page and marketing assets.

Objective

Introduce the Modern Fertility Method Matcher and birth control pill

Deliverables

Landing page
Marketing assets

team

Director of Design: Kelsie Klaustermeier
Creative Director: Lillie Ferris
Designers: Trudy Vinson, Florence Wang
Copywriter: Calla Salinger
Marketing Manager: Angela Hatcher