Modern State of Fertility

RESEARCH CAMPAIGN

To promote Modern Fertility’s annual Modern State of Fertility report, I created a brand campaign and landing page highlighting the survey findings. 

Overview

Have you brought up kids on a first date? How soon is “too soon” to talk about family planning?

To answer these questions (and help tear down the taboos around dating and fertility!), Modern Fertility partnered with Bumble to survey 6,000+ of their customers on their evolving attitudes around dating, having kids and building families. Survey says: times have changed!

To bring the research to life, I created a mini brand system featuring custom illustrations that represented the core themes from the findings. I partnered with the brand, design and marketing teams to create illustration briefs around each topic (starting by pinging our team Slack: “What was the last date you went on?”), with the intention of threading the needle between sophisticated and ~cheeky~. To share the findings with our users, I created a modular landing page and social graphics featuring the top takeaways.

Objective

Position Modern Fertility as a leader in fertility research

Deliverables

Landing page
Social campaign

Team

Design Director: Kelsie Klaustermeier
Creative Director: Lillie Ferris
Designer: Trudy Vinson
Illustrator: Julia Cone
Marketing Manager: Kathryn Reyes