Wellory Health Rebrand

BRAND EVOLUTION

Re-introducing Wellory, the platform connecting Registered Dietitians to patients with chronic conditions. I led design efforts to evolve Wellory from a Millennial-focused lifestyle brand to a modern telehealth company.

overview

Quality nutrition care should be part of every healthcare plan.

Prior to the launch of Wellory 2.0, Wellory Health was a coaching service aimed toward Millennial women looking to make lifestyle changes with diet and nutrition. In partnership with the White House’s effort to reduce diet-related disease by 2030, Wellory transformed into a telehealth platform serving patients 1:1 licensed nutrition counseling in conjunction with their doctor’s health plan – all at little to no cost. To reflect this major strategic shift and speak to a wider audience, I partnered with the Wellory team to rebrand and relaunch Wellory as a trustworthy, credible and empowering telehealth brand.

Objective

Evolve the Wellory brand to align with a new GTM strategy and target audience

Deliverables

Brand book
Landing page
Marketing assets
Social media assets

team

Client: Wellory Co-Founders
Brand Strategist: Riane Puno
Designer: Trudy Vinson